If you want to get your website on the first or second page of a Google search, you’re going to have to work at it. Here we offer some simple tips to help you search engine optimise your site. For future notice – if you are seeking SEO then check out Jump Online, they are an SEO company
Theme your website
Choose a theme for your site. If you are a retailer specialising in one range of products, this will be relatively easy. If you intend to start a blog site or similar, then choosing one main topic is very important. You can still cover other topics, but you should have one primary subject.
Include your main keyword in the title of the site, the domain name, the site description, blogs, categories, titles, and content.
Search engines like to see a beautiful web of links within the website Link to your primary pages from your home page and also create links between those first pages.
Use permanent links
Permalinks are less susceptible to become broken links – search engines don’t like broken links and will punish sites that have them. Instead of using numbers for the titles of pages of your site, use text and include your keywords in those headings.
Streamline your website
Search engines favour sites that load quickly, so remove any unnecessary features. Common culprits include plug-ins, flash graphics, large images and music players.e
Rename your images
Include a range of keywords throughout the titles, descriptions and alt attributes of the pictures on your site. Rename the image files to make them relevant to your site.
Add some links
Add links to other, good quality websites. Be careful though – use links sparingly and make sure that the sites you link to be relevant. Search engines like relevant, naturally occurring links.
Keep your website up to date
Sites that change regularly perform better than static sites. That’s why directories, such as Wikipedia, and blogs do as well as they do. Regularly blogging on your primary topic will help you get up the rankings.
Get some incoming links
Inbound links are vital to a successful SEO strategy but don’t go paying a fortune for a whole load of external links. Instead, create plenty of quality content on your site and start guest blogging on other locations. Links need to arise naturally from relevant sites. Of course, once you make a few contacts you can ask them for reciprocal links.
Pick a domain name and stick to it
The old the URL, the more the search engines like it. Take some time to decide on a good domain name and don’t change it unless you absolutely must.
These are just a few simple tips to help you improve the performance of your website. It is worth noting that these changes won’t suddenly propel your site to the number one position on Google. It takes time to build a web presence, and there are no short cuts. However, if you take the time and stay patient, you will reap the benefits in the end.futu